Booster Juice's Co-Bolt smoothie was made to be a fun and tasty summer drink. The Co-Bolt smoothie was the first in the chain's history to be served in a clear cup, where people could visually see the duo colored drink. The direction of this project was inspired by cool edgy aesthetics, summer storms and- since one of the notable ingredients was Blue Majik- bolts of lightning to amplify the surge of amino acids and antioxidants.
In-store marketing screen image for the Co-Bolt smoothie
The Co-Bolt smoothie was promoted in malls across Canada
Mockups
Version 1: first round of concepts
Version 2: first round of concepts
Version 3: second round of concepts
Version 4: second round of concepts; chosen concept.
Photography direction
